The New York Racing Association, Inc.

Marketing Manager - NYRA Bets

US-NY-Ozone Park
ID
2017-1638
Aqueduct Racetrack (only)
Position Type
Full-Time Regular

Job Overview

Responsible for managing the marketing, advertising and promotion of the New York Racing Association’s ADW program, NYRA Bets.   

 

Responsibilities

  • In conjunction with the NYRA Bets Director of Marketing, develop and implement an integrated marketing plan for NYRA’s ADW platform, NYRA Bets.
  • Manage industry and non-industry related media spending ensuring timely implementation for maximum ROI and bi-weekly recap reports.
  • Work with creative services team to develop collateral materials for various promotional channels inclusive of print, radio, digital and TV.
  • Develop promotions to deepen customer engagement and loyalty within the NYRA Bets platform inclusive of audience segmentation and seasonality to drive increased activations and handle.
  • Leverage existing NYRA assets and recommend new incentives to players within our ADW platform.
  • Manage projects and initiatives from inception through recap analysis.
  • Manage industry related media spending ensuring timely implementation for maximum ROI and bi-weekly recap reports.
  • Submit promotions and contests to the New York Gaming Commission for regulatory approval.
  • Develop collateral materials, with the assistance of the creative services team, for various promotional channels inclusive of print, radio, digital and TV to support the loyalty program.
  • Assist in implementing social media and email communication campaigns to NYRA Bets members inclusive of scheduling, messaging and creative.
  • Identify latest promotional trends in the ADW space and apply them to NYRA’s ADW program as appropriate.
  • Collect and synthesize analytics from various campaigns and make recommendations to improve ROI.
  • Special projects at the direction of the President and the Board of Directors.

Qualifications

Education: Bachelor’s Degree in Marketing or related field

 

Experience:  5-7 years of work experience

 

Other: Experience developing and implementing large scale promotions and managing agencies.  Experience working in the thoroughbred horse racing industry preferred.

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