The New York Racing Association, Inc.

Marketing Coordinator, NYRA General

Job Locations US-NY-Ozone Park
Aqueduct Racetrack (only)
Position Type
Full-Time Regular
USD $23.95/Hr.
USD $27.42/Hr.

Job Overview

The Marketing Coordinator will support overall operations of the marketing department across digital, television, media, and on-track marketing activity. He/She will focus on developing engaging handicapping, racing, ticketing, and television content with fans through NYRA digital channels, with a primary focus on social media and web properties. This individual will be engaged with horse racing at NYRA tracks, nationally and internationally and preferred to be knowledgeable about horse racing and the online betting industry.


The Marketing Coordinator will work across NYRA and NYRA Bets social media channels to promote racing highlights, betting promotions, NYRA analysts’ picks, engaging moments from our TV programs (Saratoga Live and America’s Day at the Races) and ticket sales promotions for Saratoga Race Course, Belmont Park and Aqueduct Racetrack. He/She will be responsible for supporting website operations and coordinating real-time content on NYRA web properties including, and for support across the organization.


Reporting to the Director, Marketing, NYRA General, the Marketing Coordinator will assume the following responsibilities:


  • Assist in the development and implementation of daily content across NYRA digital channels focused on official race results, interviews, analyst handicapping picks, best bets and notable wagering/betting opportunities across web and social media channels.
  • Plan, create and publish content that will live directly on NYRA web properties:, and
  • Identify latest social media trends and work with the Senior Manager, Social Media and Content Strategy, Sr. Social Media Specialist, CRM Manager and Digital Marketing Specialist to implement them on social channels as appropriate.
  • Respond to customer concerns and questions and monitor NYRA Bets and NYRA social media channels including but not limited to Facebook and Twitter.
  • Support day-to-day email campaigns via Freshmarketer CRM and maintain email marketing calendar alongside Digital Marketing Specialist.
  • Analyze and present campaign performance on a monthly basis to stakeholders.
  • Work cross-functionally to align marketing and content strategy across the organization working directly with ticket sales, racing office, NYRA Bets, television,public relations and sponsorship teams.
  • Liaise between marketing and creative department building marketing materials and graphics to coincide and support marketing campaigns.
  • Oversee marketing and operational support for NYRA's Free-to-Play Game: NYRA Showdown, including but not limited to scheduling daily games, rewarding prizes and troubleshooting any technical issues with our developer team. 
  • Support both ongoing and ad hoc marketing requests for NYRA’s digital and on-track properties.



  • Bachelor's degree.
  • 1 to 2 years of experience.
  • Understanding of social media trends.
  • Experience with Google Analytics is a plus.
  • Copywriting experience is a plus.
  • Microsoft Excel and Powerpoint
  • Ability to work a Tuesday to Saturday schedule, and Wednesday to Sunday during the summer racing season.


Job Competencies:


  • Ethics and Transparency: Understand and uphold the highest degree of ethical standard while improving the quality of racing operations at NYRA, maintaining the integrity of the organization. Must lead by example in ensuring that NYRA policies, practices and federal and state laws and regulations are upheld.
  • Values Others: Fosters an environment of mutual trust and respect, listens, and hears what others say, acts honestly and fairly in dealing with others, collaborates with others to achieve results, demonstrates appreciation for the contribution of others, responds to requests from others in a timely manner.
  • Coaches and Develops: Clearly communicates performance standards and expectations, delivers candid, specific, constructive, and timely feedback addresses inappropriate behavior immediately, facilitates growth by delegating responsibility and ensuring application of learning, is accessible to provide coaching and support, makes sure people have the right skills and knowledge.
  • Achieves Excellence: Takes accountability for actions and results, displays a sense of urgency when required, meets deadlines without compromising quality and accuracy, sets measurable objectives, prioritizes appropriately, and follows through, persists in the face of obstacles to get the job done, identifies issues and addresses them.
  • Adaptability/Agility: Accepts changes and responds to setbacks positively and with minimal disruption. Able to take on a variety of different tasks and roles within the organization. Learns quickly when facing new problems; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks.
  • Teamwork/Collaboration: Builds rapport with a variety of people, including all levels of the organization, and develops alliances to work together towards common goals – is even tempered, generally tactful, and appropriately assertive. Coordinates with and informs colleagues of plans and actions, follows through on commitments, and accepts personal accountability for results. Takes initiative in recognizing teammates for their achievements or for their consistency in delivering quality work. Provides constructive and evidence-based feedback to peers. Consistently volunteers to take on work for the benefit of the team even if that work is outside their regular job expectations.
  • Effective Communication Skills (Oral and Written): Conducts or contributes to effective meetings, seeks, and accepts feedback, listens well, shows respect, and is sensitive to others’ viewpoints. Verbal skills: asks good questions; can present ideas and express the company’s mission. disseminates information clearly and concisely. Can write clearly and succinctly in a variety of communication settings and styles; can get messages across that have the desired effect.
  • Consensus Building: Ability to promote cooperation, collaboration, and partnerships between individuals or groups, both inside and outside NYRA; ability to build and maintain trusting relationships with individuals and teams to improve organizational effectiveness; ability to work collegially with the Board, all staff and government authorities.


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